Monday, July 22, 2013
This morning the team met with Jennifer Pan from China Sense. Jennifer's presentation about the China economy was incredible in how she was able to effectively communicate with us and tie all the previous classes together regarding how the Chinese economy functions. We also visited Pantera where Ken Schultz did an awesome job explaining the importance of branding in China. He also explained how they ran logos by the Chinese team and an American marketing company to get feedback in hopes of preventing any cultural errors. It was neat to hear from Ken and his experience as a US citizen living in China for the past ten years.
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